Rob Jones - CEO, President


Rob Jones is the founder of Alliance Group. An attorney by training, Rob has also served at the senior level in administration of former Virginia Governor Gerald Baliles and served on the Richmond City Council. Read More ->

Andy Poarch - COO

In his leadership role with the firm, Andy works on behalf of the CEO to manage day-to-day operations and also helps chart strategic direction to guide the firm’s future growth.  As head of the firm’s public relations practice, Andy works with the PR team to craft and implement communications strategies for a wide range of client needs.   Read More ->

Kelly Fitzgerald - VP, Grassroots Development

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Kelly Fitzgerald is a nationwide advocacy leader with 10+ years of experience in government relations, alliance development and patient advocacy.  Experienced in lobbying and grassroots on both the state and federal level, she brings a unique and wide-ranging perspective to the traditional notion of what an advocacy campaign can be. Read More ->

Lesley Moseley - VP, Association Management


Lesley oversees the firm’s Association Management practice.

Lesley has several decades of high-level managerial experience.  Lesley uses her strong organizational skills to help the firm’s clients with developing, and then implementing, processes and procedures that empower them to function efficiently and effectively.  Read More ->

Peter Dumon - VP, Public Relations


Peter DuMont wears several hats, working on grassroots and PR initiatives, as well as serving as the firm's IT specialist. Peter can "talk tech" with the best of them - a great skill to have on staff when some of the rest of us think "tech" is a foreign language akin to "Czech."  A native Minnesotan, Peter is a graduate of the University of Richmond with a B.S. in English.   Read More ->

Geoff Zindren - Account Executive 


Geoff brings a wealth of communications and policy expertise to his job at the Alliance Group. Formerly a program manager for ChamberRVA, Geoff has extensive experience in leadership, management and community relations.  Read More ->

Conner Miller - Account Executive


Conner works primarily with the firm’s association management clients.   He brings extensive public policy experience, at both the state and local levels, to his role in supporting our clients.  At the General Assembly, Conner worked on legislative issues touching a wide variety of industries, with a particular focus on the agricultural sector and issues impacting rural regions of the Commonwealth.   Read More -->

Jan Girardi - Special Assistant

Jan Girardi is the oldest (possibly wisest) member of the team.    She was called to work on a political campaign in the Richmond area which turned into a mini career with a couple of Senate races, a Delegate race and assorted sheriffs and local officials. That experience led to fund raising, event planning, consulting and other interesting promotional and political experiences working for statewide and national non-profits, trade organizations and The State Fair.  Read More ->

Liz Newsome - Jr. Account Executive


Liz works primarily with the firm’s public relations, association management and grassroots clients.  

 Liz brings extensive marketing, event management and fundraising expertise to her role at the Alliance Group.  Liz’s prior experience includes work on a re-branding campaign for Radford University, handling promotional responsibilities for the Virginia Tech Sports Marketing Department and managing social media messaging and strategy for the Emory & Henry College Athletics Department. Read More ->