Alliance Group Announces Two Promotions

- Andy Poarch Becomes COO and Ben Rowe Elevated to VP -


RICHMOND – The Alliance Group has promoted Andy Poarch to Chief Operating Officer (COO) and Ben Rowe to Vice President of Association Management.

The Alliance Group is a Richmond-based full service public relations and government affairs firm with nearly two decades of experience assisting clients across the Mid-Atlantic.  The firm assists clients in helping to shape public policy. They also offer a wide range of services including association management and branding campaigns as well as driving public opinion and perception through targeted media outreach. 

In his new role, Poarch will work on behalf of the CEO to manage the firm’s day-to-day operations and also will assist with charting the firm’s strategic direction to guide its future success.  Poarch will continue to oversee the firm’s public relations practice, which includes private and public sector clients across a variety of industry sectors. 

Rowe, in his new role, will oversee the firm’s association management practice.  Rowe has managed several statewide trade organizations and worked on a number of legislative initiatives on behalf of firm clients.

“I have known Andy for twenty plus years and have enjoyed having him on our team for the last seven years,” said President & CEO, Rob Jones.  “Andy’s assistance and experience in this new leadership role will be a great resource as the firm continues its growth.”

“Ben will oversee our association management practice, one of the firm’s fastest growing sectors in recent years,” said President & CEO, Rob Jones.  “Ben started with us right out of college and through hard work has risen to a senior leadership position.  I could not be more proud of Ben and what he has accomplished.  Ben has the highest respect and admiration of all his clients and colleagues.  This promotion is a recognition of both past efforts and Ben’s future leadership role in the firm.”

Poarch is a graduate of the University of Virginia and the University of Virginia School of Law.  Rowe is a graduate of Randolph-Macon College.

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